Content Creation: Develop high-quality, engaging content for our website, blog, social media, and email marketing campaigns.
Content Strategy: Develop and execute content strategies that align with our brand goals, target audience, and industry trends.
Social Media Management: Manage and grow our presence on social media platforms, creating and scheduling posts, monitoring engagement, and analyzing performance.
Website Management: Ensure our website is up-to-date with fresh and relevant content, optimizing it for SEO and user experience.
Email Marketing: Create and manage email marketing campaigns to nurture leads and engage existing customers.
Analytics and Optimization: Regularly analyze data and metrics to track the effectiveness of content and campaigns, adjusting strategies as needed.
*Graphic Design: Create or coordinate visual content, including graphics and videos, to complement written content.
Team Collaboration: Collaborate with cross-functional teams, including designers, SEO specialists, and developers, to align content with overall marketing goals.
Content Calendar: Maintain a content calendar to ensure consistent, timely delivery of content.
Strong Writing and Editing Skills: Exceptional writing and editing abilities with a keen eye for detail.
Digital Marketing Knowledge: Proficiency in digital marketing principles, SEO, and content optimization.
Social Media Expertise: Experience managing and growing social media accounts for businesses.
Graphic Design Skills: Basic graphic design skills for creating or overseeing the creation of visual content.
SEO and SEM Knowledge: Familiarity with SEO best practices and paid advertising campaigns.
Analytics Proficiency: Ability to interpret data and draw actionable insights to optimize content strategies.
Content Management Systems: Experience with content management systems (CMS) for website updates.
Creativity: Innovative thinking and the ability to come up with fresh and engaging content ideas.
Team Player: Strong collaborative skills to work effectively within a team.
Previous Content Marketing Experience: Previous experience in a content marketing role is preferred.